Globally Matters  |  globallymatters.com

Last Revised: June 7, 2026

Globally Matters takes your privacy seriously. This policy explains what information we collect when you visit globallymatters.com or engage our services, how we use it, who we share it with, and what rights you have over your own data. We strongly recommend reviewing this policy in full before navigating our website or providing any personal information through our contact channels. 

1. About Globally Matters

Globally Matters is a Lahore-based SEO and digital marketing agency founded by Muhammad Daud — a digital marketing practitioner with over seven years of hands-on experience. We work with businesses across Pakistan and internationally, providing services in Search Engine Optimization, Digital Marketing, Content Writing, and WordPress Web Development.

Business address: Office No. 18, 1st Floor, Hermain Tower, Bund Road, Lahore, Pakistan.

Privacy enquiries: info@globallymatters.com | +92-327-8835865

2. Scope of This Policy

The terms of this Privacy Policy extend to all forms of interaction with globallymatters.com, which includes:

• Casual visitors browse our website for information.
• Individuals who reach out through our contact form or email.
• Businesses or professionals requesting a quote or project discussion.
• Anyone who subscribes to updates or communications from our team.

This policy does not extend to external websites we may link to. Each of those sites is governed by its own privacy terms, which we encourage you to review independently.

3. Data We Collect and Why

Information is collected through two distinct channels — data you consciously provide when reaching out to us, and data our website captures automatically as part of standard browsing activity. 

Data You Share With Us

Whenever you fill in our contact form, request a quote, or send us an email, you may voluntarily provide:

• Your personal name along with the trading or registered name of your business. 
• Your email address and phone or WhatsApp number.
• Your website address and the industry your business operates in.
• An outline of your objectives or any project brief you choose to provide to help us understand your requirements better. 

We collect only what is genuinely needed to respond to your inquiry and manage any project that follows. You are never obligated to share more than you are comfortable with.

Data Collected Automatically

Standard web technology records certain information each time someone visits our site. This typically includes:

• Your device’s IP address and approximate location based on it.
• Technical details about your device environment, including the browser type and operating system version in use. 
• The specific pages viewed during your visit and the duration of time spent on each page.
• The source that brought you to our site — such as a search engine, social media, or a referring link.
• The date and time your visit took place.

This automatically collected data is anonymized and is never linked back to your personal identity. It is used purely to understand how our website is being used and where we can improve it.

4. Cookies

Like most professional websites, globallymatters.com uses cookies — small text files that your browser saves on your device when you visit. Cookies help us deliver a better experience and understand how our content performs.

Cookie Categories We Use

• Functional Cookies — these are essential for the website to load and work correctly. Disabling them may prevent certain features from operating as expected.
• Analytics Cookies — placed by Google Analytics to collect anonymized behavioral data such as which pages are visited most and how long visitors stay. This data tells us nothing about who you are as an individual — it is completely anonymous. 
• Preference Cookies — store minor settings such as your language or display choices so you do not have to reset them on each visit.

You can manage or block cookies at any time through your browser settings. Most browsers also allow you to clear cookies that have already been saved. Keep in mind that disabling analytics or functional cookies may affect how certain parts of the site behave.

5. Google and Third-Party Platforms

As a digital marketing agency, Google tools are central to both our website and the client work we carry out. Below is a transparent breakdown of each platform and its role:

Google Analytics 4

We use Google Analytics 4 to get a clearer picture of how people use this site — which pages they visit, where they came from, and what content keeps them engaged — all in anonymized form. No personally identifiable information reaches Google through this tool. Google handles Analytics data under its own Privacy Policy at policies.google.com/privacy.

Visitors who prefer not to be included in Analytics data across any website they browse may download Google’s free opt-out browser extension at tools.google.com/dlpage/gaoptout.

Google Ads

Globally Matters may promote its services through Google Ads, which uses cookies to present relevant ads to users who have previously visited our site. If you would like to review or adjust your Google advertising preferences, visit adssettings.google.com.

Google Search Console

We monitor how our website appears in Google Search results using Google Search Console. This platform provides data about our site’s search performance only and does not collect any information about individual visitors.

Contact Form Submissions

When you reach out through our contact form, your details go straight to our team — securely and privately, without passing through any third-party platform. We do not route your submissions through external CRM software that stores your data on servers outside our control.

6. How We Put Your Data to Use

Information collected through this website serves the following purposes:

• Responding to your inquiry or project request promptly and accurately.
• Setting up and managing your project if you decide to work with us.
• Keeping you informed about your project’s progress through reports and updates.
• Analyzing anonymized website data to improve our content and user experience.
• Sending relevant service updates or industry insights — only when you have given us permission to do so.

Every decision made about your data at Globally Matters involves a real person, not an automated system. We do not use personal information for profiling or automated decision-making of any kind.

7. Sharing Your Information

Globally Matters does not sell, lease, or trade your personal information to any outside party. The only situations in which we may share limited data are:

• Project collaboration — if your project requires the involvement of a trusted specialist or contractor, we may share relevant project details with them under strict confidentiality.
• Legal obligation — if Pakistani law, a court order, or a government authority requires us to disclose specific information, we will fulfil that legal duty.
• Business transfer — in the rare event of a merger, acquisition, or ownership change affecting Globally Matters, client data may be part of the transferred assets. Affected clients will be informed in advance.

8. How Long We Hold Your Data

We do not store personal information longer than necessary. Our standard retention periods are:

• Contact and inquiry data — held for up to 12 months after the last communication, unless an ongoing project relationship follows.
• Active client data — retained throughout the project and for a reasonable period afterward for record-keeping and legal compliance.
• Analytics data — retained according to Google Analytics minimum retention settings, which we have configured to the shortest available period.

Once data is no longer required, it is permanently deleted or anonymized so it can no longer be associated with you.

9. Your Rights

You have clear rights over the personal information Globally Matters holds about you. These include:

• The right to access — request a copy of whatever personal data we hold about you.
• The right to correct — ask us to update any information that is inaccurate or incomplete.
• The right to delete — request permanent removal of your personal data, subject to any legal retention obligations.
• The right to object — tell us to stop using your data for marketing or non-essential communications.
• The right to withdraw consent — if you previously opted in to receive emails from us, you may withdraw that consent at any point by contacting us or clicking unsubscribe in any email we send.

To exercise any of these rights, write to us at info@globallymatters.com. We aim to respond within 7 business days.

10. How We Protect Your Data

Globally Matters applies reasonable technical and organizational safeguards to protect the personal information under our care. Our website runs on SSL encryption, and all internal communications are handled through secured channels.

That said, no digital system can guarantee complete immunity from all threats. While we do everything within our means to keep your data safe, we cannot make an absolute guarantee against every possible risk. If you ever suspect that your information has been compromised through an interaction with us, please notify us immediately at info@globallymatters.com and we will investigate without delay.

11. Minors

Our website and services are designed for adults and business professionals. Globally Matters does not knowingly gather personal information from anyone under the age of 18.

If you are a parent or guardian and suspect that a minor has submitted information through this website, please get in touch at info@globallymatters.com. We will locate and remove that data as quickly as possible.

12. Third-Party Links

Our website may reference or link to external platforms — Google tools, social media profiles, industry publications, or partner resources. These are included for convenience and do not imply that Globally Matters endorses those sites or their content.

Once you leave globallymatters.com, your activity is governed by the privacy terms of the site you visit. We have no visibility into or control over how external websites handle your data.

13. Applicable Law

This Privacy Policy is governed by the laws of the Islamic Republic of Pakistan, including the Prevention of Electronic Crimes Act (PECA) 2016 and any applicable data protection regulations in force. Disputes arising from this policy are subject to the exclusive jurisdiction of the courts of Lahore, Pakistan.

14. Policy Updates

We may revise this Privacy Policy periodically to reflect updates to our services, the tools we use, or changes in legal requirements. The date shown at the top of this page tells you when the current version came into effect.

Continuing to use this website after a revision has been posted means you accept the updated policy. For changes that materially affect how we handle client data, we will make a reasonable effort to notify active clients directly rather than relying solely on a page update.

15. Reach Out to Us

For any questions about this Privacy Policy, to exercise your data rights, or to report a privacy concern, our team is reachable through:

Globally Matters

Office No. 18, 1st Floor, Hermain Tower, Bund Road, Lahore, Pakistan

Email: info@globallymatters.com

Phone: +92-327-8835865

Website: https://globallymatters.com/